Bert McDowell
Injury Law
Category
360 MARKETING
Customer
BERT MCDOWELL
Date
Oct 23, 2020 - May 8, 2022
Location
CONNECTICUT, UNITED STATES
Strategic Branding and Digital Presence Overhaul for Law Services
We conducted in-depth research to forecast and reduce irrelevant traffic, identifying the potential to double targeted traffic based on keyword analysis. This informed the client’s decisions and eased their concerns.
I pushed our first strategy meeting to redefine the client’s service offerings, talk about keyword and competitor research, taglines, graphic design elements, brand positioning, and ways to boost their presence on Google as an expert in law-related services. We developed a layout in which we displayed the services they wanted to turn up for and used a couple of colors that were comparable to the logo, and others as highlight elements. We utilized a drag and drop interface tool to set up columns, buttons, and other design elements that would allow us to emphasize and divide the content.
With our clearly defined goals and a solid UX Strategy we were able to craft a high custom design, back end access to manage content, immediate increase in the number of keywords the website was ranking for, responsive customer support and fast turnaround on a modern, mobile-friendly website with a log-in feature for the clients.
